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Converting a Lead via Workflow

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Dear All,

I don't know if I am missing something incredibly obvious, but I am trying to convert a few hundred Leads to be Opportunities via a workflow.

To do this I am simply using the Change record status to: Lead: Qualified. 

I assumed this would kick off the automatic creation of an: Account, Contact and Opportunity record, but this does not seem to be the case.

Do I need to do more in my workflow to achieve this?

Any advice would be greatly appreciated.

Many thanks,


Alex


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