USD: Open a new tab for a specific entity on click of a record from a SUBGRID (e.g. Products) on a contact record.

I have a Contact tab open inside USD, the Contact form contains a SUBGRID for product records.

I would like to be able to open a new tab for PRODUCTS on click of a product record from the said subgrid.

Can anyone guide me on how i'll be able to achieve this?

What i have tried: 
- Created a WNR with the following info: (did not work)

Thanks!