I'm interested in creating a list of neglected contacts/accounts. I have created a Last Activity Date field on both the contact and account entities, and have created workflows corresponding to each activity I would like to track. When I create a new contact/account and add an activity, everything works fine and the latest date is populated.
I am trying to figure out how to do this for activities on contacts/accounts that existed prior to implementing these workflows. What I need is along the lines of "If Account/Contact has Phone Call/Email/Task/Appointment, update the Last Activity Date field with the date of the most recent activity"
Any ideas?