Dear all,
Based on your experience in your business, what is the process that you are using to qualify or a not a lead ?
I have been told that a Lead needs to be qualify or cancel as soon as possible.
My question is based on what type of process are you using in order to run that process. For exemple I have a lot of business card retrive from an event and I need to know now if those credit card I get are potential serious lead or not.
Usually what I do is send an email to all those leads and ask them the question if there are intereseting on our product or not and if they have a project in coming month.
The problem is what is the technique to get in order to have the feeling or not that your lead can be potentially converted into an account.
The potential lad could potentially reply to my email by saying "Yes Maybe we are intereresting but for now we have no project".
How do you process in your business, or set of question you might ask your lead to better qualify them and identify if they are really serious or not ?
Thnaks for your advise
regards
serge