I know that when creating a Lead, It asks me to put in a Name (mandatory) and Topic. If I have a situation where I am pitching a campaign to 3000 different companies, I don't necessarily know the contact person right away. How can I pitch out my campaign to 3000 different companies without putting in actual Names but still knowing which company I am dealing with. I am trying to understand this situation from a sales person point of view. When I pitch a campaign, it's a funnel where I work my way from bottom to topic until I get to the right person, before converting it to an opportunity and closing off the sale.
Any help would be greatly appreciated.
Thank you in advance